The Certified Internet Marketing Specialist (CIMS) certification is ideal for those who wish to: (1) develop easy-to-use, clear, concise, comprehensible content; (2) research web copy; (3) create sites that are optimized for search engines; (4) develop relationships with websites to obtain quality links; (5) improve search-engine rankings; (5) send out quality messages on these channels; (6) create Internet ads; (7) establish an effective presence on social media sites; (8) manage and deliver email lists; (9) monitor a company's online reputation.
AFMA Certification can be obtained either by Direct Application (for those with experience and/or qualifications in the area); or by undertaking an AFMA approved Training Program.
Direct Application: Those applying direct for the CIMS certification will need to demonstrate advanced knowledge and experience in: (1) developing and maintaining social media profiles on Twitter, Facebook, and LinkedIn; (2) developing pay-per-click advertising campaigns: (3) soliciting customer feedback and optimizing campaigns accordingly; (3) integrating other online presences including social media outlets with email campaigns.
Training: For those wishing to undertake training to obtain certification, this course trains individuals to: (1) drive traffic to websites using a variety of methods; (2) ensure content appears high on search rankings; (3) develop density of desired keyword on page; (3) research popularity of sites linking to page; (4) approve or delete comments on blogs or articles; (5) highlight and encourage positive comments; (6) strengthen relationships with power brokers: (7) craft email campaigns; (8) design and deliver emails: (9) follow up on responses.
The Certified Internet Marketing Specialist - CIMS tm Board Certification is awarded to individuals who have met our Requirements: