The Certified Integrated Marketing Communication Specialist (CIMCA) certification is ideal for those who wish to be responsible for developing and executing marketing programs that help promote and create awareness around the company's brand. The CIMCA oversees the development of lead-generation activities such as trade shows, online advertisements, web casts, direct-mail campaigns and websites. Integrated marketing communications (IMC) is a branch of marketing and advertising that focuses on one part of the marketing mix: promotion. Today, many companies see a need to better integrate promotional elements and maximize the channels of communications to customers. Therefore, the career opportunities in integrated marketing communications are vast and diverse. IMC professionals use their knowledge in a variety of disciplines--media, advertising, public relations, sales promotion and direct marketing-- to create a strong and unified corporate brand that stands out from the competition.
AFMA Certification can be obtained either by Direct Application (for those with experience and/or qualifications in the area); or by undertaking an AFMA approved Training Program.
Direct Application: Those applying direct for the CIMCA certification will need to demonstrate advanced knowledge and experience in: (1) acting as the primary liaison with outside vendors or public relations agencies; (2) identifying media outlets for company press releases; (3) enforcing brand guidelines in marketing publications; (4) developing and tracking budgets, and (5) creating reports that measure the success of various marketing programs.
Training: For those wishing to undertake training to obtain certification, this course trains individuals to: (1) work with colleagues to develop and implement integrated marketing communications plans; (2) research and implement recommendations for effective, creative, results orientated marketing communications; (3) develop and project manage marketing and brand communications; (4) develop and manage the delivery of corporate and product marketing collateral and activities; (5) ensure that corporate, product and news event messages and content are developed and maximised across all on and offline media; and (6) ensure the provision of complete, accurate and timely MI and analysis to facilitate decision making
The Certified IMC Analyst - CIMCA tm Board Certification is awarded to individuals who have met our Requirements: