The Certified Banking Marketing Manager (CBMM) certification is ideal for those who wish to undertake the dramatic changes in the field of marketing, specifically in the Banking industry, and it is a sure bet that the job of leading and managing marketing's contribution to "customers, clients, partners, and society at large" has modified at a concurrent level. Marketing as an activity, set of institutions, and processes adds value to a firm and its internal and external stakeholders in many ways. For a marketing manager to be successful he or she must approach the job with a strong understanding of what it takes to do great marketing today, which because of a variety of change divers is very different from doing marketing in the past .Leading and managing the facets of marketing in order to improve individual, unit, and organizational performance-marketing management –is a core business activity in today's business milieu, worthy of study and get certification.
AFMA Certification can be obtained either by Direct Application (for those with experience and/or qualifications in the area); or by undertaking an AFMA approved Training Program.
Direct Application: Those applying direct for the CBMM certification will need to demonstrate advanced knowledge and experience in (1) Understanding the dynamics of the marketing management and be familiar with global marketplace, (2) Performing unique and highly useful treatment of customer relationship management (CRM) and managing information to better understand competitors and customers, both in the customers and business marketplace, (3) Developing the value offering by effective segmentation, target marketing, and positioning (4) Communicating and delivering the value offering as integrative approach to the multitude of modes.
Training: For those wishing to undertake training to obtain certification, this course trains individuals to (1) Utilizing marketing systems,(2) Differentiation between sales &marketing, (3) Marketing about goods, services, events, experiences, personalities, place, organizations, properties, information, ideas, and concepts (4) Knowing about core concepts of marketing (5) Analysis of competition, strategic marketing, strategic planning, the strategic-planning, implementation, control process, business strategic-planning process, strategy formulation, the marketing plan, contents of marketing plan, the marketing process, marketing environment, factors influencing company's marketing strategy (6) Product and service, classification of them, and marketing mix, (7) Drivers of customer satisfaction, and stages of customer interaction, (8) Are banks truly marketing-savvy and customer-centric?
The Certified Banking Marketing Management-(CBMM)TM Board Certification is awarded to individuals who have met our Requirements: