Description

The Certified Digital Marketing Specialist (CDMS) certification is ideal for those who wish to: (1) develop easy-to-use, clear, concise, comprehensible content; (2) research web copy; (3) create sites that are optimized for search engines; (4) develop relationships with websites to obtain quality links; (5) improve search-engine rankings; (5) send out quality messages on these channels; (6) create digital ads; (7) establish an effective presence on social media sites; (8) manage and deliver email lists; (9) monitor a company’s online reputation.

AFMA Certification can be obtained by undertaking an AFMA approved Training Program.

Training: For those wishing to undertake training to obtain certification, this course trains individuals to: (1) drive traffic to websites using a variety of methods; (2) ensure content appears high on search rankings; (3) develop density of desired keyword on page; (3) research popularity of sites linking to page; (4) approve or delete comments on blogs or articles; (5) highlight and encourage positive comments; (6) strengthen relationships with power brokers: (7) craft email campaigns; (8) design and deliver emails: (9) follow up on responses.

Assessments: These are designed to validate your knowledge of the subject area, as well as increase employability skills, and coaching skills by testing that knowledge and your ability to apply it (i.e., competency).

The Certified Digital Marketing Specialist (CDMS)^TM Board Certification is awarded to individuals who have met our requirements.

Training is provided in Face-to-Face Mode only– For more information contact AFMA